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View Full Version : Revolution of eSports - An Idea



Xexr
01-18-2009, 04:42 PM
I enjoyed your tag line in the build up to the big v4 unveil, and your announcement of coL Gaming Television and acquisition of Noobflicks. With the fall of the CGS its apparent that there is no real central location to catch weekly eSports matches. I noticed this with the announcement today of coL's first FIFA match with the new lineup, it mentioned an IRC scorebot and an after match recap which leads me to my point.

Is this really still acceptible in 2009 that a digital sport is largely delivered through text based mediums? It occurs to me that with your Noobflicks acquisition you should be fairly well placed technically to be a market leader in live web streaming of weekly matches. Not just coL's matches, but the whole scenes matches - think of the user draw, it would be incredible.

Noone else offers this, so I don't think true eSports fans would object to a small yearly charge for the service to cover the extraordinary bandwidth costs something like this would involve. A SK insider for the eSports revolution if you will.

I think this would truely realize your ambitions of being the #1 source for global eSports coverage (well at least for the US scene to begin with). You would become your own network in a sense. It's obvious to all with the recent league collapses that the market is just not there yet for eSports on TV. It seems before this major leap is taken a true profitable userbase needs to exist so that when it does make the leap, the tried and tested format isn't bastardized to try and appeal to a phantom viewership.

For example, start with a medium which is easily convertible to a live streaming feed - HLTV & uStream (seeing as you already have this front and centre on the site!). Pick up which ever league the new coL side chooses as its main competition point. Speak to each team involved, and agree upon a consistant server setup, nightly match time, and HLTV configuration. Get a known eSports commentator on board - wheat or fatality, someone who can speak to the audience without dumbing it down, everyone of your viewers is already a hardcore fan after all. This position should be paid (from the membership fee) to present a consistant format and familar face! There you have it eSports content creation at its finest. I sure as hell would pay for that.

You could iron out the kinks with an exclusive beta (gamers lap that shit up, anything to feel special) - Appeal to the core coL fanbase and run a couple week trial period, establish the format, commentary style, intro vid sequences, score boards etc. Jumping to slowly cover every team and offering the service to all shouldn't be to daunting if all goes well in this early period. UStream handles your bandwidth costs, HLTV provides your recording equipment, coL community is your marketing, and established faces such as wheat (who is out of a job!) provide your professionalism and legitamacy...

I am gonna leave it there, I have written a lot more than I expected, perhaps I should have made it a blog. I am not naive enough to think that something like this would be easy, but a gradual approach would alleviate a lot of the growing pains.

Thoughts?

AlbeL
01-18-2009, 04:46 PM
Hmm its an interesting idea, so Im gonna give this the lucky dance approval

http://www.youtube.com/watch?v=9MSGfRo66MM

Xexr
01-18-2009, 04:49 PM
I approve of your awesome approving video!

But in all seriousness I really think the idea has some merit. Hell if I had the money and contacts I'd do it myself!

:)

j1nkz
01-18-2009, 05:04 PM
I am posting on this thread just to have my first post on an all brit thread so far, Yusss.

Xexr
01-18-2009, 05:07 PM
Well as great as the UK is (and we need a bigger representation over here on the col forums) I am really interested to hear peoples thoughts.

What would the key obstacles be?
Would gamers pay?

e.t.c...

j1nkz
01-18-2009, 05:23 PM
Gamers are tight. End of, if you put money infront of anything say goodbye to profit lol.

Xexr
01-18-2009, 05:35 PM
Gamers are tight. End of, if you put money infront of anything say goodbye to profit lol.

If you don't put money in front of something there is no profit.

This isn't the CGS, J Lake isn't getting a yearly salary any more, current income consists of sponsorship, advertisement & tournament winnings. Sponsorship is naturally the most consistent, tournaments are about as fickle as sun in the UK, and advertisements are tied to userbase, site views, and click throughs. This idea would naturally lead to an increase in ad revenues, and potentially if the idea is successful an increase in eSports global presence and as a result an increase in potential tournament prizepots. Not to mention the option of leagues / tournaments outsourcing coverage to coL for a fee.

I guess what I am trying to say is that getting gamers to pay isn't the only option, however if the service were to reach a level of quality I think would be possible, then that could be a very realistic revenue avenue. In addition you have revenue models like diggnation / rev3, they output a weekly show and have mainline sponsors such as Microsoft and Subway, who they plug at the start and end of each show. If coL ran this as a seperate venture they could charge another company than creative for this priviledge knowing they are reaching a very specific and accurate demographic.

littleD
01-18-2009, 07:36 PM
Gamer Cast TV Network is on there way back and they will offer video casting of weekly matches in all competitive computer based games and possibly console not sure at this point. They used to do alot of casting a few years back but internally combusted for outside reasons. There website is in a beta version awaiting the full version for the grandopening. #GCTVN on IRC.GameSurge.net or www.GCTVN.com

1
01-18-2009, 08:05 PM
Good thoughts, #1. Yes, we eventually hope to turn CTN into something like you mentioned, but it'll take time. We think CTN will turn out to be something gamers really enjoy. :)

citron
01-18-2009, 08:10 PM
yeahhhh

Xexr
01-18-2009, 08:44 PM
@littleD - Thanks for the heads up I will be sure to check them out.

@1 - Thanks for the comment - I am under no illusion that this would be an easy undertaking, I just think the potential reward for getting into something like this early would be huge. Like littleD mentioned, other companies are already attempting something similar, first mover advantage is hard to dismiss. Complexity is very well placed to create something innovative and most importantly relevant to your fans. Looking forward to seeing CTN reach its true potential!