Well, I suppose he can just skip all innuendo and bind "cock 8)"
He'll have a legion of fans who love "cock 8)"
A steam group dedicated to "cock 8)"
His San Francisco and West Hollywood fanbase will EXPLODE because of all the "cock 8)"
By mid-season, "cock 8)" will penetrate the deepest parts of TF2 and people everywhere will be either very happy or very disappointed, depending on how coL performs.